our mission

to ease the patient journey from diagnosis to wellbeing
using imagination, technology, and education

our mission

to ease the patient journey from diagnosis to wellbeing
using imagination, technology, and education

our mission

to ease the patient journey from diagnosis to wellbeing
using imagination, technology, and education

our mission

to ease the patient journey from diagnosis to wellbeing
using imagination, technology, and education

our solutions

digital

redefining the patient experience

dimensional

creating an architecture of healing

our founders

Dr. Leonard Sender | CMO & Co-Founder | Co-director of the Chan Soon-Shiong Institute for Medicine (CSSIFM). His primary research and clinical interests are in immuno-oncology. His belief that our innate protective immune system can be triggered to fight cancer keeps him at the cutting edge of molecular diagnostics and innovative clinical trials.
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Roger Holzberg | CD & Co-founder | Former award winning Disney Imagineer, and the first (consulting) Creative Director of the National Cancer Institute (NCI); Roger is a 20+ year adult survivor and is passionately dedicated to improving the health journey for patients, families and providers worldwide.
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what people are saying

As a mom, it is so great to see other moms not have to force their kids to come in for treatment. Moms tell me their children enjoy their time here and want to come back!

Nurse Manager, Outpatient Clinic

The educational programs have helped reduce fear and anxiety.  And bringing creativity and legacy making into my parents palliative care journey has been a true gift. 

Adult Caregiver

I was skeptical at first. But now I’ve seen these programs help reduce side effects like nausea, diarrhea, anxiety, abdominal pain, in almost all of our patients.   

Registered Nurse

In the water, even virtually, I find the serenity and courage to focus on the positive side of healing. I forget about my life’s struggles and water becomes my life, my strength, and my healing place.   

AYA patient