our process
bring us a problem and let's brainstorm a solutionroadmap
Define the Need: Using techniques learned at Walt Disney Imagineering, we partner with your team to understand your specific needs
Blue Sky: Next up is a creative brainstorm to envision possible solution(s) and set goals.
Rapid Prototype: Then we create mock-ups, prototypes, or pilots to validate the concept.
Production: We assemble a proven team of experts in dimensional design, media production, VR and XR development, game development, and more.
Deployment: Training is followed by ‘test & adjust’ with revisions and updates as required.
founders
Dr. Leonard Sender
CMO & Co-Founder
Dr. Leonard “Lennie” Sender is Director of the Chan Soon-Shiong Institute for Medicine (CSSIFM).
His primary research and clinical interests are in immuno-oncology. His belief that our innate protective immune system can be triggered to fight cancer keeps him at the cutting edge of molecular diagnostics and innovative clinical trials.
Lennie received his medical education in South Africa, his pediatric internship and residency at UC Irvine Medical Center and his pediatric hematology/oncology sub-specialty training at Children’s Hospital of Los Angeles. He served as chairman of Stupid Cancer, and is the founding member and chairman of SeventyK.org, an AYA cancer advocacy foundation.
He is a widely featured speaker on Immunotherapy, including at TEDMED 2018.
Roger served as the first (consulting) Creative Director for the National Cancer Institute (NCI) where he led the development of NCI’s vision of how to educate patients, researchers and healthcare professionals. The “evolution” of cancer.gov, the NCI Facebook, Twitter, and YouTube networks are all projects that his creative teams took from concept through launch. As a professor at the California Institute of the Arts he developed the curriculum for the multi-disciplinary Healthcare by Design program.
Previously, Roger spent 12 years as an award-winning Creative Director / Vice President at Walt Disney Imagineering where he had the opportunity to lead the creative development for a broad portfolio of projects ranging from PlayStation® games to theme park icons and several Disney World Celebrations; from mass audience interactive experiences and rides; to the MMOG Virtual Magic Kingdom.
In “classic media,” Roger has written and directed feature films and television, but is genuinely proud of researching and writing “The Living Sea” (Academy Award nomination for best documentary – Imax). Personally, Roger is a proud father; a 20+ year cancer survivor; and a competitive triathlete (3 events yearly), using the sport to raise research dollars for causes he supports.
CD and Co-founder
core team
Adele Sender
Educational Program Producer
Adele has developed clinical systems for healthcare software for complex chemotherapy regimens for diseases including HIV/AIDS and leukemia, and designed training modules for technology resource poor environments as well as expert systems. She is a frequent guest lecturer at CalArt’s class in Healthcare by Design. She has a BS in Physical Therapy, and serves on both education and patient advocacy boards.
Douglas Weiser
Business Development & Media Producer
As Senior VP for The Continental Companies, Doug developed projects including the Grand Bay Resort and Residences, and The Ritz-Carlton Hotel on Key Biscayne, Florida. In the entertainment industry he has produced four independent films. A graduate of the U of Miami Law School, Doug is currently a member of the University’s President Council, and was a volunteer firefighter for 17 years, and is a cancer survivor.
Pamela Carstens
Project Manager & Logists Lead
Pam has been working as an entertainment project manager and coordinator for over 20 years. Additionally, she worked for twelve years as the primary Executive Secretary for the V.P. of Internal Audit at NBC/Universal Studios; coordinating meetings, travel, audits and all aspects of the financial portfolio of the department. She has applied those skills to other media companies and public relations departments including Konami, Keck Hospital of USC, UCLA, Fleishman Hillard and Carstens Productions. In her spare time she works as a Special Education Instructional Aide at pre-schools and elementary schools, hoping to help inspire young leaders of tomorrow.
Sarah Curry
Media Specialist
Sarah was one of the first media specialists at the National Cancer Institute, helping to take NCI into media production and social media; receiving multiple awards for this work. As founder of Sereia Films she’s produced, filmed, and edited four documentaries – energy use in Colorado, fish farming in the Gulf of Mexico, CU Boulder’s Environmental Center, and Zika Virus education in FL. She was honored to receive the Laura Van Dam Fellowship from the National Assoc. of Science Writers to attend the World Conference for Science Journalists in Qatar.
Tony Zorilla
Dimensional & Architectural Art Director
A former Disney Imagineer, Tony has 23 years of experience integrating creativity and business requirements to produce inspired, powerful results. His client list includes Disney, NBCUniversal, Seagate, Sony, Play Station, Mattel, Microsoft, HP, Ford, Hyundai, Mitsubishi, Northrop Grumman, and CHOC Children’s. A graduate of The Art Center College of Design, he graduated with honors receiving a BS in Environmental Design.
Graham Carstens
VR Support, Content, Database and Analytics Supervisor
A self-proclaimed computer geek and avid gamer, Graham has worked on numerous multimedia projects in both media production and post production, as well as software development, quality assurance and maintenance. Previous clients include: UCLA, AECOM, Wesco Aircraft, Sonos and Keck Hospital. Always conscientious, he serves many roles and has extensive experience in computer tech support, teleprompting, lighting, audio, camera, and video editing.
professional associates
Debbie Wagers, MHA, CCLS
Pediatric Experiential Education Consultant
“Deb” is currently the Child Life Supervisor at Boys Town National Research Hospital.
Allison Langdon, RN
Patient Programs & Hospital Staff Best Practices
“Alli” is the manager of outpatient services at Children’s Hospital of Orange County where she has been managing nurses and child life specialists for well over 15 years. Known as an “innovator” and advocate for all patients, she has developed many programs now in permanent use at CHOC. Personally, Alli is a wife, a proud mother of four children, and an accomplished runner. She helps the Reimagine Well Team and its partners create Infusionarium programs for patients and staff, and also helps develop and advise on infection control recommendations with Infusionarium systems.
Jocelyn Harrison, MPH, RDN
Nutrition, Research, Literature Reviews
Founder of Pacific Nutrition Partners, Jocelyn received her Master of Public Health from UCLA and completed her dietetic internship at the Los Angeles Veterans Hospital. She has developed nutrition programs and marketing for the USDA Dietary Guidelines for Americans, Choose Health LA, and the American Diabetes Association. Her Reimagine Well work includes literature reviews and helping with “immersive healing environment” patient benefit studies.
Martin Casella, BFA
Writer, Editor
Martin Casella is an award-winning educator, playwright and screenwriter. He has taught writing at the California Institute of the Arts and at the Harvey Milk School, a NYC public high school with a focus on At Risk and LGBTQ students. At HMHS he created a writing program where teens learned to shape their life stories. The “What’s Your Story” program now serves as a fundraising tool for the HMHS Student College Scholarship Fund. His plays are published by Samuel French and have been performed worldwide. His interactive writing credits include Steven Spielberg’s Director’s Chair.
John Doyle
Platform Guru
John Doyle is the founder of Digital Polygon. He studied computer science and mathematics at Virginia Tech before he dove in head first to the digital space. He has worked as an engineering architect and engineer for many large brands and companies, but applied his skills in the medical world for the National Cancer Institute, SeventyK, My Bridge 4 Life and Reimagine Well. John is passionate about his work, his friends and his clients. He enjoys all things technology as well as traveling, hiking, fishing and celebrating his children.
Craig Allen
Gamification
Craig has a proven track record building global interactive entertainment brands. He was the Co-Founder and CEO of Spark Unlimited, originator of Activision’s Call Of Duty franchise. Prior to Spark, Craig was SVP/GM of Jim Henson Interactive; and a creative producer at Disney Interactive overseeing video games like Toy Story and Hercules. A graduate of USC, he is excited to be working with Reimagine Well to set a new standard for state-of-the-art immersive healing environments and to use “gamification” for behavior and lifestyle changes.